Use of the Jones name for neighbors involved in social competition predates Momand William Safire traces an early example in the English writer E. The title and central conceit of a family struggling to "keep up" with the neighbors resonated with its audience, to the point that the phrase keeping up with the Joneses became a common catchphrase. The strip was later picked up by Joseph Pulitzer's The New York World, and was subsequently syndicated in many other papers by Associated Newspapers. Various strips feature the McGinis family attempting to match the lifestyle of their neighbors, the Joneses, who are often mentioned but never seen. The strip is a domestic comedy following a family of social climbers, the McGinises: parents Aloysius and Clarice, their daughter Julie, and the family's maid Bella Donna. "Pop" Momand, who had earlier worked as a newspaper illustrator.
The comic popularized the well-known catchphrase " keeping up with the Joneses", referring to people's tendency to judge their own social standing according to that of their neighbors. It depicts the McGinis family, Aloysius, Clarice, their daughter Julie, and their housekeeper Bella Donna, who struggle to "keep up" with the lifestyle of their neighbors, the unseen Joneses.
Keeping Up with the Joneses was an American gag-a-day comic strip by Pop Momand that ran from Mato April 16, 1938.
0 kommentar(er)
